John Linton .....at least it does in this particular part of Sydney on this extended Easter 'break'. It's beginning to remind me of Easter's past when you could be pretty sure that the rain would begin before dawn on Good Friday and continue until you got home late on Easter Monday when it would magically cease and the sun would shine brightly as you drove to work the next day.
I have made no progress in thinking up some brilliant, and different, way of offering mobile broadband or anything else for that matter. I spent some time looking at other provider's web sites but my particular 'brain' finds it almost impossible to work out what is actually being offered let alone how well what is being offered will be delivered. I am no wiser now than I was before I wasted the almost three hours I spent on the exercise. Similarly I could make no more sense out of the current mobile telephone offerings which, after 15 or so years seem to have evolved/devolved into a being offered using a language and symbolism that is incomprehensible to me. All I got was a headache.
So it seems to me that trying to modify what we do now is not going to work and that if we are going to do anything we have to go back to the beginning in terms developing a reason to be in the current residential markets at all. Easy enough to say and maybe, after getting rid of the accumulation of 'old thinking', not so hard to do. When we created Exetel we had some very clear cut approaches to the markets we sought to enter and those approaches worked for us. Although we did change our directions when it became apparent that Telstra Retail was massively changing the residential ADSL market 'conditions' more than two years ago we realised that would not be enough unless we planned to 'exit' the residential markets completely.
Making such a change to a seven year old company appears to be drastic but it may be the only real option in terms of residential markets. Some free thinking person made a suggestion a while ago that we should create a 'new' company that addressed the current residential markets in the ways a new entrant (which Exetel once was) is free to do and an ability we have lost over the years. It has an appeal for all the most obvious reasons while having less of the disadvantages that a true start up would have (very small infrastructure, brand new support people, no supplier relationships/buying 'power', etc). It would need some serious thinking about but maybe there are versions of such a concept that could be sensibly put in place. We have tried our best to help a few other companies develop their own entry into ADSL and other markets with limited success to date. I think I need to better understand why they are not developing as quickly as they had planned to do before taking the idea of a 'new' Exetel more seriously than considering it a logical extension of what we have been doing for the past fifteen years or so.
So still no real progress other than to eliminate whatever we are now doing or have done in the past as possible future paths in offering residential services. Then again perhaps all we need to do is to make more people aware that we already offer the best provisioned infrastructure, the best customer support and some of the very lowest 'real' prices in today residential marketplaces?
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