Thursday, January 19. 2012Something Seems To Have Changed.......John Linton .....in the residential ADSL marketplaces. I mentioned in the early days of January that orders for Exetel residential ADSL services were running at 2 - 3 times the volumes of the equivalent days of 2011. In those 'dog days' volumes are very low and it doesn't take much to distort those daily figures. However, 18 days in to the month daily residential ADSL orders remain at over 250% of the same period last year and yesterday we had our highest residential order day for over 12 months. Another noticeable 'feature' of the order volume is that churn order sources are very different from previous months. We can never get precise numbers for 'churns' but the numbers we do collect are showing that the highest number of churns are from the small/very small ISPs who have overtaken both Telstra and TPG as the largest supplier of churn customers to Exetel. This has never happened before and must be indicative of something or other. Another strange statistic is that 'new' versus 'churn' orders have increased quite dramatically as a percentage over last January. January is usually a very strong month for 'new' orders as 'renters' favour this month and next to move premises and university students usually cancel their ADSL service in December and resign in late January through to early March....accounting for a seasonal disparity in 'new' versus 'churn'. Telstra and TPG remain the largest single sources of churns to Exetel though Internode is becoming almost as large as TPG.....something you wouldn't have seen prior to their latest round of price increases and the takeover by iinet. Having said that, if you sum the churns from iinet, Westnet, Netspace and AAPT residential, that agglomeration is now reaching Telstra size and if current trends continue will exceed it in the near future. All in all the churn figures are showing different trends and different patterns to any previous month and certainly different sources. The new customer orders are also showing different patterns in terms of plan sizes. It is a confusing stream of data and is unprecedented in our experience which is something we need to sort out unless it 'settles down' in February. We will have to develop some new analytics to try and find a coherent ordering pattern for these services which seem to have dramatically increased at a time when we have been seriously considering 'reducing the emphasis' we place on marketing and supporting residential ADSL services. It may, of course, just be a temporary aberration and order volumes will begin to return to 'normal' as the year begins to resume 'normal service'. Like so much of the past three plus years - it is very different to what it used to be in the 'good old days'. Perhaps this sort of anomaly will become more usual as the current changes in the suppliers to the residential ADSL marketplaces work their way through the 'system'. If the number of providers continues to become less you would expect the permutations to reduce.....at least I would have thought that would be the case. Copyright © Exetel Pty Ltd 2012 PS: I am confused. How is an attempt to stop theft deemed to be "censorship": Trackbacks
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PS: I am confused. How is an attempt to stop theft deemed to be "censorship":
From my limited reading of what is happening, the concern is that the acts will give an open door to punitive acton and loose definition to "copyright theft". Most of the contentous items on wikileaks are essentially stolen intellectual property (thus copyright theft) of the creator or organisation the creator worked for. This would allow action to be taken under the acts to shut down a site based in the US, or limit access to said site in US juristiction. Given the tendancy for very high paid lawyers to collate as much supporting evidence as possible to make the most tenuous links between laws and actions (especially in terms of Homeland Security) people are concerned that an act that seeks to stop online piracy can easily be corrupted to curtail whistleblowers, free speech and detractors - if the evidence/information they have, came from unauthorised sources. I'm happy to be corrected though. Comment (1)
Of course another point is that the USA authorities have this (arrogant) belief that they have over-riding jurisdiction with regard to all matters wherever they may occur anywhere in the world.
Their courts have shown repeatedly that they will ride rough-shod over any other country's laws and peoples. Maybe this is just another "opportunity" for a government to "enflame" a problem, capture the high moral ground and then provide a perfect solution - which always seems to entail new laws, new regulations, more government employees and more handouts/privileges (to a select few) and less freedoms for the rest of us. Harry. Comment (1)
This is one very good explanation from a Hollywood insider. Worth the read John..
http://goo.gl/w152z Comment (1)
Are there any geographical trends in this residential order growth? Or are they coming from all cities and regional areas?
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None that I can see - but we need to do a proper analysis of that at the end of the month.
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When I was moving from a bigpond direct business account, I phoned up a lot of ISPs. I had a simple question: "Do you block ports?" After literally 5 phone calls with TPG helpdesk, they still couldn't help me or even knew what "ports" were. They suggested I sign up with them then they would raise a ticket to "investigate" ?!?!?!?!? Serious ISPs such as Exetel, Telstra & Optus helpdesk staff could answer immediately. Thus if others are investigating ISPs as I was, that initial contact with helpdesk is very important. Perhaps the helpdesk of those others is not as good and they burn that initial (important) customer contact. I suggest you test other ISPs with initial customer enquiries. It is just a thought.
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PS: I am confused. How is an attempt to stop theft deemed to be "censorship"
On 1st Jan at about 3am, I put a video up on YouTube which I had taken at midnight, of the Sydney New Years Eve fireworks display. I put it up mainly for my daughter to see, as she has recently re-located from Sydney to Ireland. Within 30 minutes of the video being on YouTube, I had received take-down demands from 8 different news agencies from the USA, Canada, Europe, and the middle East. Please explain to me how a video which I made with my own camera, of a public event in Sydney, is claimed to be the property of a news agency in Europe or the Americas?? This is what it's all about, and it's got little to do with "theft". I stole nothing... I simply shared a happy time. Nobody was deprived of anything. Comments (2)
Really strange.
Perhaps SCC sold the 'rights' to filming the fireworks to some news agency? Comments (6)
As far as the movement of users to Exetel is concerned, I think you don't give yourself enough credit.
Exetel's management and staff have worked hard over a number of years to provide and refine an assortment of plans and services, with features that are as good or better than much of those provided by the rest of the competing market. And at prices that are equal or better than the rest of the market. It was inevitable that eventually the word would "get out", and people would start casting more than an interested eye in your direction. What you need to do now, is ensure that the network remains ahead of the game in coping with the extra load of both your new Business and Residential customers, and that the support teams continue to provide the excellent service that Exetel has become known for in recent times, despite the criticism and denigration that has come from certain parties over the years, who've had a vested interest in seeing Exetel fail. All I can say is congratulations... your chickens are coming home to roost. Keep kicking the competition where it hurts. Comments (2)
Perhaps it is as simple as that - it would be good if that were the case.
But why the sudden turnaround on a specific date? Comments (6)
I agree with AJL - the word seems to have got out. For some reason, Exetel never seemed to get the media exposure it deserves.
If the surge began on a specific date, then this suggests to me that a favourable article or ranking in a recommended ISP table, has appeared on a popular website on a specific day. Perhaps a bit of skilful searching around that date might reveal the source? Comments (2)
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