John Linton We have made a sensible amount of progress towards our July targets and are now more likely than not to meet our overall revenue and new customer targets with only business data running behind finishing the month on or above target (though business sales in July are very difficult and usually only pick up in the last week - indicated by 14 new sales on Friday). Too early to become complacent but July is always the most difficult month to bring in on target so the results are very pleasing after three weeks. Business VoIP sales and residential mobile will both set new records in July which will be the first time in Exetel 'history' that a record for sales of any product has been set in a July.
We spent much of the last five days working on the customer referral scheme, and therefore ADSL offerings, and the plan pricing for NBNCo services in the current very limited trial areas.We sent the emails to those Exetel customers in Armidale, Kiama and Willunga yesterday evening offering them a free install and free service until 30th September 2011 and published the monthly charges beyond September 30th on the web site:
http://www.exetel.com.au/residential-fibre-pricing-mainland.php
We will add much more detail to the web site NBNCo pricing as it gets closer to the time that the services will become available to other than current Exetel customers in those and the other NBNCo coverage areas. Personally, I would have liked to have continued with ur Tasmanian 'pricing model' of providing a fibre service based on a monthly port charge plus 20 cents per gigabyte downloaded (no charge for uploads) but the 'me tooism' entrenched by the ADSL marketing processes was judged to be 'a common sense too far' for the current hysterical fibre environment.
The other major time spent was on the Exetel referral scheme for current customers. We have also been discussing this on the forum and have got a reasonable idea of what could be possible. I am far from convinced that some of the more 'radical' suggestions would actually be financially feasible and it will take more work next week before we make any financial decision. However we have got a series of sensible suggestions from current customers and some interesting ideas from our own people so we should be able to come up with a quite exciting referral scheme next week.
Apart from the 'big issues' we had some quite exciting indicator 'events' during the week. One of the most important 'events' was that one of the two Sri Lankan sales people who is currently in Australia for training made her first business data sale from go to whoa from her own efforts - in less than two weeks. It was a good example of Exetel's "business sales process" but a very good indicator of how outbound sales is developing for the Sri Lankan sales personnel and has an absolutely massive impact on Exetel's future.
The other very significant 'event' was the outbound sales force in Sri Lanka racked up their second successive month of more than 100 business voip sales in a month - and with five working days to go they may well reach 150 new business voip sales in a month. Again this is an indicator with significant ramifications for Exetel's future plans and developments in a post ADSL world.
So, a productive and more enjoyable week than most.
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4 - An over used number but, if I had to choose, then linked to "Yorkshiremen" is my favourite.