Friday, November 19. 2010A Strangely Cold November Day.......John Linton .....perhaps reflecting the bleak communications market conditions. It's a miserable wet and windy day in this part of Sydney which disinclines even the most cheerful of people from 'looking on the bright side of life'. I can't even take comfort from the fact "it's Friday" as my working week is seldom if ever a five day proposition with 'week ends' something from a barely remembered past. We have a couple of meetings today with suppliers - something that we are doing much more frequently than at any other time I can remember - to try and make sense of their current changed offerings - which I cannot see any sense in having looked at them several times. Perhaps its my failing mental acuity but I'm more inclined to think it's the failure of the provider's concerned to express their lack of 'real offers' lucidly. We still haven't come up with anything sensible in terms of a revision to the 'naked' ADSL plans with the best version so far being including a VoIP service with the plan and a $5.00 inclusion of calls to ensure it is actually used. I have little confidence in that particular idea but it is the 'best' we have come up with so far. The major problem is that 'naked' now costs so little less than an ADSL service with a 'bundled' working telephone line it is a pointless offering - well done Telstra. It is just making it even clearer that a wireless broadband service for an increasing number of people is the only way to go. I don't envy any provider the task of framing offers that make sense to anyone (wholesalers or retail buyers) in the current environment and I'm wondering what more 'madness' will transpire in the 'festive season' run up to Christmas. This coming weekend is usually the earliest time such offers begin to appear as the various 'marketing' people involved take an ever more wider view on what constitutes the 12 days of Christmas which, presumably based on observation, includes a fair amount of November these days. The first 'Christmas drinks gatherings' were held this week without my attendance as I can never see the point of such things and I have received more than a dozen Christmas cards which is very 'icky'....there can be absolutely NO excuse for sending Christmas cards in November. So perhaps its the strangely unseasonal cold and gloomy weather or more likely the ongoing 'grind' of dealing with ever more 'impossible' situations but I feel unusually reluctant to begin my working day this morning. The more I think about the fact that the end of the calendar year is so close the more I find it difficult to think of anything very useful or positive I have done or contributed to over the past almost eleven months......and the thought of starting another year of such lack of progress in the immediate future doesn't give me any sense of 'new beginnings' - new year - new adventures. I see that I have now meandered along in such a dilatory fashion complaining about life in general that I am running late for my first meeting. If you've bothered reading this I apologise. My thought processes, such as they are this morning, have been disrupted by trying to work out what I am going to say in a few minutes time on the 'early morning' teleconference arranged to progress something quite important.....I hate teleconferencing at the best of times and never seem to get much from such 'events'. Copyright © Exetel Pty Ltd 2010 Trackbacks
Trackback specific URI for this entry
No Trackbacks
Comments
Display comments as
(Linear | Threaded)
"I find it difficult to think of anything very useful or positive I have done or contributed to over the past almost eleven months"
John Let me suggest that the end product of humanity is right relationship (with all creatures) and that the delivery of products and services is only a means to that end. If so, you may well have made some positive contribution through ensuring ethical business practices. Cheers Comment (1)
$5 of voip calls is not an insignificant upgrade, particularly on your lowest cost plan ($43).
Not sure if you are planning that the $5 could be applied to one of your 'voip packs' but if so customers may appreciate that. Other considerations could include possibly scaling the voip value to the size of plan and seeing if you could close some of the gap in download allowances between naked and 'with phone' plans. At the end of the day though, you have to consider whether it is worth your while or you are better off focusing on with phone plans. From the sounds of things there does not seem to be much point commercially in improving your naked offers as both you and customers are likely to be better off on with phone plans (except existing customers like myself for whom it is probably not worth paying the charge to have the phone line reconnected). Comments (2)
I am by no means enamoured of that concept but, I would assume, that most/all naked users would also use VoIP?
Comments (6)
From my quick survey at work, only about half do. The rest have big cap plans in there iphone4's etc.
Comments (2)
their*
Comments (2)
I'm not sure what you mean. To me bundling with voip is the most sensible thing you could offer naked users if you wanted to improve the attractiveness of your plans without having a big impact on your costs. With new mobile offerings like the one you linked yesterday perhaps less people will be inclined to use voip but I like to have a local number for incoming calls.
Comments (2)
Increase quotas, up the plan prices by $5, and include 100 'free' national VoIP calls per month?
Comment (1)
$5.00 with 25 local/national landline & 25 mins call to mobiles included.
Comment (1)
IM A NAKED USER AND DONT USE VOIP, MY MOBILE SERVICE PROVIDES ENOUGH.
whoops sorry caps. Comment (1)
I understand that is becoming a very common way of customers doing their comms.
Comments (6)
I believe "Naked" is finished, and I see little point in flogging a dead horse.
I think Exetel can best serve it's current "naked" customers by providing them with a cheap and easy option for changing to one of the new OTL plans, the sooner the better. These customers supported Exetel in the past by choosing to go naked (with all the inherent costs and hassles that were involved), now it's time for Exetel to support them. Comments (3)
I thought changing to an Optus bundled plan was painless?
Comments (6)
I'm not a Naked customer myself, but the impression that many seem to have is that it's a minimum cost of $98 to make the change.
If that's not the case, then you need to get the word out. If it is the case, then I reckon you need to look at how you can make it cheaper for your customers. Comments (3)
First "the customers" want 'naked'.... and the 'industry' tries to oblige them.
Now "the customers" don't want 'naked and the nasty 'industry' that broke all the rules of business to oblige them is to blame because their new whim is difficult to provide. Comments (6)
I don't think anyone's blaming anybody for anything.
Everything has it's time and place. You've said this same thing in the past when referring to ADSL services vs future wireless services. Perhaps it's just the case that Naked's time and pace has passed. Don't you think the fact that current Exetel Naked customers must pay $98 to change to an OTL plan is a bit "painful" when a brand new customer can get the same thing for a $60 activation fee??? Comments (3)
|
Calendar
QuicksearchArchivesCategoriesBlog AdministrationExternal PHP Application |