Saturday, March 20. 2010Unlimited ADSL2 Plans.......John Linton .........not for the faint hearted or companies without access to major customer connectivity bandwidth (let alone large amounts of IP at minimal costs.
PS: An interesting comment on another aspect of Krudd's Folly: Trackbacks
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If unlimited plans cost Exetel money or at least make very little and there are so few users who would take up the plan anyway, why would Exetel offer such a plan? (I do not see the business case) Just let them to to AAPT / TPG and let them be their problem. Or am I missing something...
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You should be able to work out yourself what the difference is between offering unlimited to users of unknown usage habits and known usage habits.
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I'm obviously missing something too.
I can't for the life of me see the point of offering unlimited plans to people who won't use them, nor can I understand why someone who doesn't use a lot of data, would actually choose to purchase such a plan. And I don't understand why Exetel feels compelled to offer some sort of unlimited ADSL2 plan. (but only to users who will not use them) I thought Exetel was an innovator, not a follower. I'm confused. Comment (1)
I share your confusion. Unless exetel think existing customers will go to unlimited plans by competitors even if they're current quota is enough (perhaps for peace of mind's sake.)
I guess also current users might simply join the unlimited plan if its not much more expensive then they're current plan to stay safe in terms of downloads. But it does seem farfetched. Comment (1)
The allocation of scarce resources problem (who gets the Gb) reminds me of the early dial up internet. I remember being impressed when the University of Qld offered unlimited dialup internet to students on the following basis:
1. Students have priority allocation for 30 hours a week. 2. Students have unlimited access. 3. When a student exceeds 30 hours a week, they lose priority allocation. So if no one was using the available bandwidth, high volume users could use it all they want. If low volume users want to use it, they bump high volume users off the priority stack. So a high volume user would get disconnected if other users wanted to use the line. But if there was space, they could use it all they wanted. A little bit like the roads, or a roundabout. No traffic, no speed limit. Is such a plan possible at Exetel? Can you control individual connections to prioritise/deprioritise them? So a high volume users connection would slow down, if low volume users were using it. Perhaps there could be a scoreboard so users can see how much spare capacity is in the system, and manage their usage accordingly. Total system available Gb might be useful for all users to see, so they can together manage their community usage. A bit idealistic, but that's just me. However, if you pay for every Gb then this might not work. The university probably paid a flat rate for a fixed connection speed. I think unlimited is a good idea. I think some months I might want to use a lot more than other months, but don't know ahead of time. I am willing to shift my usage, so that it provides the least interference with anyone/everyone else. A tool that showed time of high and low usage would help with this load balancing. Comment (1)
We have begun to get to that complexity of consideration but, commercially, it is likely to be very difficult to market.
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Look forward to what improvements may be ahead "for people who don't download 100s of gigabytes per month and want to do that for 'nothing'". Is the 'one plan fits all' PAYU up to price cap for each service type still under consideration?
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I favour that concept but it's hard to get the math to work.
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I got your letter a few weeks ago about the $5 price rise. I didn't change plan as all your current plans moved up $5 as well and had less quota.
Now I see some new ADSL2 plans were added on the 16th which are fantastic. They have high quotas and cheap excess costs with unlimited off peak. This is the better way to go I feel if you cannot afford true "unlimited" Just concentrate on making the excess costs cheaper instead of unlimited. That way no-one can "abuse" the system. They pay their way. Comment (1)
Have a safe, peaceful and fun Birthday trip to Japan!
Peter. Comment (1)
Exetel marketing should aim toward the low to medium downloaders, and reward those who keep their usage below reasonable amounts.
These types of users will be the more profitable in the long term and should be encouraged to join Exetel. The math is quite simple and obvious. The vast majority of users will be in the low to medium downloaders. Offer incentives for them to join. The heavy downloaders are NOT your bread and butter. Why market to them? Don't exclude them entirely, but make them pay if they want copious amounts of data. Paul Comment (1)
Out of interest are any plans afloat in regards to offering unlimited offpeak to your naked offerings?
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